Introducing ETHIC: Elevating Trails, Health, Infrastructure, and Community!
Formerly known as Bike NWA, this nonprofit organization has undergone a dynamic rebranding and logo design process. The new name, ETHIC, represents their unwavering dedication to equity in trails, health, infrastructure, and community. With over 300 miles of multi-use trails, ETHIC leads the region in advocating for active transportation and fostering inclusivity. The new fresh and inspiring brand symbolizes their commitment to a better, healthier, and more connected Northwest Arkansas.