Crafting the Vision: A Dynamic Visual Identity & Media Strategy
Building on the success of their first team movie in 2023, HEAD is set to release its highly anticipated sequel, BEYOND, in November 2024. Collaborating closely with acclaimed ski movie producer and director Jeff Thomas, I developed a distinctive visual identity that was seamlessly integrated across a variety of promotional materials. These included movie posters, social media graphics, YouTube thumbnails, and athlete-specific elements. Additionally, I designed a comprehensive media kit to ensure a cohesive and effective rollout of publicity and promotional efforts.
