Igniting the Off-Road Revolution with Electrifying Adventure
The branding project for TAIGA, the trailblazing off-road EV manufacturer, was an exhilarating endeavor that aimed to capture the essence of this forward-thinking Canadian company. TAIGA is at the forefront of transforming the off-road powersports industry with their innovative electric-powered snowmobiles and watercraft. Although the client had an existing logo, they sought an exciting and tech-focused brand that would perfectly align with their vision of creating a vibrant and dedicated community of electric-powered off-road explorers. Through meticulous design and strategic storytelling, the brand identity for TAIGA now stands as a powerful symbol of innovation, inspiring a new generation of off-road enthusiasts to explore nature with minimal environmental impact.